How were you first attracted to scouting?
I found out at a quite early age that I had a good eye for finding talented players. It has grown ever since.
What skills did you realize you needed to improve once you got your first scouting job?
I realized quite early that a good eye wasn't enough. You need to have a good social skills to be able to navigate and expand your network.
What word describes your scouting style best?
Sharp!
How does Hammarby keep getting players like Amoo and Outtara?
We do the work seriously. We are going to Africa several times each year and we are having a great network in Africa.
How do you stay ahead of the competition?
Collecting information is important. Decision making needs to be fast.
Is there a difference in scouting for development and scouting for future value?
Yes it is. You need to have a balanced squad but in football there are two ways of making the club grow in terms of finances. Playing in European competitions and selling players. We need to have a squad were we can do both.
What do those who are looking to enter scouting need to understand about the football industry?
That it takes time and you need to be ready to work yourself up from a lower ground.
What is the best advice you've received on scouting?
Don't overscout a player. If you scout a player too many times its easy to start looking at the negative qualities.
How do you scout strong personalities? What do you look for?
I always try to meet the player in person before signing. Personality is important.
How do you improve your scouting techniques?
You're getting better over time. Your eyes need to be updated and trained. I also try to use data more.
If you could start all over again in scouting what would you do first?
Make sure that I get a good network of people around me.
If Scandinavian nations had a region specific Champions League which country would win the majority of the time?
Denmark I think.
Who did you right your book for? Or did you just want to share stories from your journeys?
For all the people that are interested in football and scouting in general and supporting Hammarby in particular.
You can purchase his book(in Swedish) here: LINK
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