Wednesday, January 29, 2020

11 Questions with RIley Wichmann


The pursuit of wisdom in any walk of life quickly reveals that what you think you know is not nearly enough to get you to where you want to go. As I'm starting out in my football scouting journey I challenged myself to reach out to those already working in various roles in football to answer a short list of questions. My goal wasn't to get answers but relevant perspectives on the game within the game.

Here is Riley Wichmann of the:

How did your first opportunity in football come about?

Back in 2017, I was extremely interested in getting involved in football analytics and my first opportunity came thanks to Dave Willoughby and Stratabet. Stratabet would send free data to bloggers and data analysts to work with, so I began to create various graphics and visualizations using their data and posting them on my twitter account. 

My first experience at a professional club came last season as I served as an intern data analyst for the Richmond Kickers where I was able to gain a lot of valuable experience working with the coaches and first team. This eventually turned into a full-time role as their Head Data Analyst. 

What attracted you to analytics? What’s more intriguing now names or numbers?

I've been obsessed with statistics since I was a little kid, so much so that I would recreate the UEFA Champions League in my back yard in which I played out the matches myself and kept track of hypothetical scores and stats for the players I pretended to play as. I also loved keeping track of stats for other sports such as baseball, basketball, and football. Metrics like WAR fascinated me, as I loved the idea of being able to quantify player impact with a single number. As I grew up, I began to question some of the methods that were used to draw conclusions about team and player performance, and this eventually led to me get involved with the field myself. 

Who/what is the first player/concept you "found"? What caught your eye?

Back in December of 2017 created a list of players that I deemed 'hidden gems' based on my expected goals model. This list included the likes of Tanguy NDombele, Milot Rashica, and Neal Maupay and represented my first attempt at personally scouting football talent using data. Although I didn't achieve anything with the creation of this list itself (many of these players already played for big European clubs at the time), it furthered my belief in the importance of utilizing data to make decisions in football. Nowadays, I use Ball Advancement Rating to measure player impact, a metric I've created based on quantifying the value of every single on-ball action in a match.

Who/what is the player/concept you "missed" on? What did you learn from it?

Due to my relative inexperience in the field, I can't think of a notable player that I was blatantly wrong about up to this point. However, I'm sure I'll have my fair share over the years to come. It's impossible to quantify all the variables that contribute to a player's progression, so player development is naturally nonlinear. One thing I quickly picked up on after being around a club atmosphere is the importance of psychology on a player's development. Sometimes, a player will look outstanding statistically, but unquantifiable factors like mental state may hinder his/her development.

If you could start over what skill would you build on first?

From my experience, being able to effectively communicate the significance of data or a graphic is extremely important when it comes to presenting information to a team. Early on, this was one of my many weaknesses, yet I often was thrown in the deep end when having to present information to players and naturally got better at this the more I did it. Another scenario in which this applies to me is doing podcasts for Clear Data Sports. I often have to pick out significant numbers from a match to point out, and I am only given a limited amount of time to explain why these numbers may be significant in determining the result of a given match. In general, being able to communicate clearly and concisely is an essential skill to have in the field of data analysis. 

Do you see player development as more of an art or a science? Is development on the club or the player? Why?

I think there's certainly a lot of science behind the development of players, and it's no coincidence that the usage of data analysis on player fitness has become more and more prevalent over the years. However, as much as player development can be reduced to a science, I believe it's important to regard each player as an individual. If all players were treated the same and ran through the same process, many would burn out before being able to reach their peak. 

Some players are simply more mature than others and can be introduced to the first team earlier, while others may need additional development and peak later in their careers. Both player and club hold crucial roles in a given player's development, and sometimes players miss out on opportunities due to being in the wrong situation. In Jadon Sancho's case, his decision to leave Manchester City at the time he did was risky but led to him emerging as one of the world's brightest youngsters.

What is your favorite sports moment? Why?

The 2008 Champions League Final. I was only 7 at the time, and my dad picked me up early from school so we could watch it together. My dad's a huge Chelsea fan, so naturally, I had picked Manchester United to rival him. The 2008 season was the first season I heavily followed EPL and the United side had some of my favorite players to watch from my childhood including Edwin van der Sar, Paul Scholes, Wayne Rooney, and Cristiano Ronaldo. 

Ultimately, the result made it even sweeter as John Terry's infamous slip kept United in the penalty shootout and eventually led to their win. I would attribute this match to sealing my love for the sport, as well as sticking with me as one of my earliest childhood memories of football. 

What coach/player/team inspires you? Why?

My biggest influence as a data analyst is 11tegen11 on twitter. Prior to the creation of Lucid Analytics, I came across his twitter account and quickly became obsessed with expected goals and his pass map graphic. The pass map graphic itself was actually incredibly influential in pushing me to start learning how to code, as I wanted to learn how to create it myself. Fast forward 3 years later, and I often utilize this graphic at the Richmond Kickers in order to make tactical decisions based on the pass maps generated by us and our opponent. 

What advice would you give to someone wanting to get into analytics?

Experience is the best teacher. Up to this point, I'm fully self-taught when it comes to coding and analyzing data. You can take classes all you want, but practicing code on your own is a great way to become a sufficient coder. Through the use of Google, I was able to slowly teach myself R and Excel and over time have been able to turn this into multiple jobs. Luckily, there is tons of free data out there that you can work with. If you're willing to put in the time and practice, anything is possible. Also, starting a blog is a great way to put your work out there for all to see. 

What is your favorite app/tool to use (for fun!)?

Although there is more efficient software out there, I absolutely love working in excel!

What other sport/hobby/discipline do you feel improves your work as an analyst? Why?

One of my main hobbies outside of data analysis and coaching is listening to music and collecting records. Music is a huge part of my life and it provides me with a creative outlet that contrasts some of the meticulous tasks I do day-to-day. I could spend long hours working with music on in the background, and it serves as a therapeutic experience for me especially when tasked with stressful or rigorous work. Some of my favorite artists to listen to while I work include Death Grips, Radiohead, and Beach House. 

11 Questions with Chaka Simbeye


The pursuit of wisdom in any walk of life quickly reveals that what you think you know is not nearly enough to get you to where you want to go. As I'm starting out in my football scouting journey I challenged myself to reach out to those already working in various roles in football to answer a short list of questions. My goal wasn't to get answers but relevant perspectives on the game within the game.

Here is Chaka Simbeye, creator of @LeftBackFtball

How did your first opportunity in football come about?

I started blogging about football on a WordPress account when I was 16 and just finishing
high-school but I was not doing it well and I was not really seeing the game from a
tactical perspective. I started with Get French Football as the French National Team were
preparing for the 2014 World Cup as I got interested in Antoine Griezmann’s National
Team introduction as well as his growth as a key player. Then I started blogging with
Football Oranje, doing features on Dutch Football, improving my writing, research and
analytical skills.

What attracted you to scouting/analytics? What’s more intriguing now names or
numbers?

Growing up in Africa, I was quite blessed to have the Bundesliga, English Premier
League, La Liga and Serie A on one channel which was SuperSport, giving me a well-
rounded knowledge of European football. Also, curiosity, I grew up an Arsenal fan and
Arsene Wenger was signing little known players from around Europe, so I started
watching more European football to gain an insight into future Arsenal signings. I
remember collating a ton of Articles of David Villa and David Silva when I thought they
were going to sign while I was in Primary School. Every computer I went on, had
‘Arsenal Transfer News’ in its search history.

I think names are more interesting, especially in terms of the young managers around the
world. Most people in between the ‘boomer’ and ‘Gen X’ age groups will watch a team
that they will not normally watch because of the managers. A ton of people watched Red
Bull Salzburg because of Marco Rose, Stuttgart and Holstein Kiel because of Tim Walter
and Hoffenheim because of Julian Nagelsmann. Numbers are interesting to me but only
in terms of how they are applied. I have this idea of Nagelsmann improving strikers
dramatically because he allows his strikers more touches of the ball and high-quality
shots.

Expected Assists is important as last season, I wrote an article on Max Kruse and found
that he had a lot of situations where he had a lot of touches in the build-up to goals and
chances created which did not translate to assists. Situational metrics are interesting to me
as when I think about Expected Goals, I think of Alessandro Diamanti shot locations and
Ted Knutson. I like numbers, but I prefer to have a basis explaining the metrics behind it
as I am not an Ivy-League mathematician.

Who/what is the first player/concept you "found"? What caught your eye?

I watched PSV blow the Eredivisie away with Memphis Depay and Georginio Wijnaldum
a few years ago. I liked how Andres Guardado became a ball-playing midfielder in that
system. However, I remember in Julian Nagelsmann’s first game at Hoffenheim against
Werder Bremen, Rene Maric tweeted a video of how Nagelsmann used a pressing trap to
win possession and score a goal. I became more deeply enamoured with the tactical side
of the game and situational analysis after that. I feel we all grew up on Spielverlagerung
and Football Manager developing knowledges of concepts and players.

Who/what is the player/concept you "missed" on? What did you learn from it?

Writing and analysing the Eredivisie, you tend to miss on a lot. I thought Vincent Janssen
and Memphis Depay would still be in the Premier League. I learned to watch other
leagues to watch the pace of the game, systems, player roles while I learned to watch how
a manager uses a player rather than a player on their own. For instance, if a winger is
good at cutting in and scoring then moves to another club where the manager tasks him
with stretching play and remaining in the wide zone, he obviously becomes less effective.
If a midfielder looks great in a double-pivot but is then asked to play as a solitary six,
then he will struggle. Plus, you learn that you never really know with attacking
midfielders until you see them play in a deeper role or out wide.

If you could start over what skill would you build on first?

I would like to learn how to build my own statistical models, code and have a better
understanding of the biological side of players. I also would love to speak more languages
as I am only really fluent in English.

Do you see player development as more of an art or a science? Is development on the club
or the player? Why?

It is art and it becomes art because of the balance between the club and player. The club and
manager have to put the player in the best situation to succeed with information, training and off-
the-field issues. Another is that the player has to be motivated to do so and has to have a
connection with the manager. For instance, I watched Fares Bahlouli at the Toulon Tournament
and he was the best player. Despite being at club’s renown for bringing through youth like
Monaco and Lille, I have not heard about him since.

There was also a situation at Ajax a few years ago where Peter Bosz took over and was bringing
through youngsters, but Anwar El Ghazi, Kenny Tete and Jairo Riedewald were dropped despite
making their debuts with the Dutch National Team, just months before. They just did not suit
Bosz’ system. Injuries and recovery also play a bigger part than we can ever imagine

Last season, I saw Javi Ontiveros instantly take an upturn in form under the coaching of Victor
Sanchez Del Amo because he just put him in a system that liberated him. He did the same with
Dani Ceballos at Real Betis after Gus Poyet did not play him for half a season, both earned
moves to Villareal and Real Madrid, respectively.

What is your favorite sports moment? Why?

I have begun to root for the underdogs, so I guess, I enjoyed Ajax’ campaign in the UEFA
Champions League last season. I distinctly remember a Hertha Berlin vs Borussia
Monchengladbach match from a few years ago where Salmon Kalou scored a hat-trick, the week
after his father had passed. And Zambia winning the African Cup of Nations in 2012 as it was so
unlikely, and I am from the country.

What coach/player/team inspires you? Why?

I know this is a controversial choice right now because of recent ongoings. Victor Sanchez Del
Amo because he is a talented coach but has had bad luck with jobs. He got fired a few weeks into
his Olympiacos job, he got fired from a Real Betis side he steered away from relegation in a
season where they had three coaches and completely overhauled the squad for Quique Setien in
the next summer and tried everything with a Malaga side that sold off its best assets and did not
invest because of the owner. He also developed Pau Torres from Villareal loanee to a good ball-
playing centre-back that plays for Villareal and the Spanish National Team within four months.
He continues to be willing to coach, to be willing to learn and once reached out to commend an
analysis piece on him that I wrote.

I, like, everyone on Twitter, love Rene Maric. He teaches us interesting things like not using
difficult football terminology for the sake of seeming knowledgeable as well as speaking about
formations in terms of shape, position and situation rather than in a more binary fashion. He also
speaks about not using terms like man-marking and zonal marking which makes sense when you
think about it as most teams use both in pressing and low-block situations. The fact that he has
achieved so much at such a young age while remaining humble and interactive on social media is
a lesson that I try to take on. He has also retweeted a few of my articles which has led to a 300%
rise in traffic on my website.

What advice would you give to someone wanting to get into media/analytics?

I learned this really late but have your own blog/platform where you control the output and post
about whatever you want. People may find it interesting, I spent so much time writing for other
blogs that I rarely built myself up and when I applied for jobs with Media outlets that had no idea
what Football Oranje was or could not quantify the importance of the blogosphere, it really
showed. Now, that I have my own site at leftbackfootball.com, people have something to link me
too and I get more freelance work than when I was writing on other blogs. I also control my
output and what I want to write about which has given my site a range that you would struggle to
find elsewhere. It has led to interest from football people and just normal fans, it’s crazy but the
analytics show that they are people who will spend an hour on my site, rummaging through
articles.

Never be afraid to reach out. I am still learning this but more clubs than you think are willing to
listen to ideas to expand an audience and more people are willing to chat about football. My best
piece of work ever which is an analysis of Kevin Vogt under Nagelsmann came about when I
asked the Hoffenheim press officer for some quotes from Nagelsmann and Vogt. He showed
great kindness to get them for me and that really made that article stand out and has thus become
the article that I am most proud of.

What is your favorite app/tool to use (for fun!)?

I used to like WhoScored now I enjoy, and I am learning more about WyScout. There was a few
months where InStat let me use their software for free a few years ago and that was a blast,
having every league and every player at your finger-tips is exciting. I once spent 900 hours on
Football Manager turning Marseille into three-time Ligue 1 champions then winning the UEFA
Champions League with them before moving to Manchester United, winning the league and
losing the Champions League in extra time because all of my players got injured. I like the
translate tools on Android phones as I can read articles from Voetbal Internacional, El Pais,
Spielverlagerung and La Nacion. I also love Twitter.

What other sport/hobby/discipline do you feel improves your work as an analyst? Why?

I just got into watching the NFL, I try to watch about five/six games games in a weekend but
on Sunday, I switch to the NFL which allows me to unwind. It feels good to watch a sport for
fun rather than to gain tactical insight. I plan to start watching hockey because I was once
talking about Tim Walter build-up sequences on Twitter and someone in Dutch hockey
reached out and said that his way of build-up was similar to how they moved the ball in
hockey.

Tuesday, January 28, 2020

11 Questions with Tim Keech

The pursuit of wisdom in any walk of life quickly reveals that what you think you know is not nearly enough to get you to where you want to go. As I'm starting out in my football scouting journey I challenged myself to reach out to those already working in various roles in football to answer a short list of questions. My goal wasn't to get answers but relevant perspectives on the game within the game.

Here is Tim Keech, cofounder of @insightMrkt

How did your first opportunity in football come about?

Just over one year ago I started writing about football. I had been running my own company for around 10 years working mainly with government departments and healthcare, almost always these departments needed to save money and had to think about how to be as efficient as possible. When I had a gap between contracts I decided to fill my time with blogging, generally themed around how from the outside, it looked like clubs were really inefficient, particularly at player recruitment. I was invited both to the Opta Conference and to write articles for Statsbomb, and through this got a chance to work with a football agency producing detailed data-driven scouting reports for clubs. 

A few months later I decided to team up with a few others and produce a case study on how we'd go about a major restructuring of a Championship club. We chose Swansea City, published the report and a few weeks later were invited to work with them.

What attracted you to scouting/analytics? What’s more intriguing now names or numbers?

I think the gateway drug to analytics was probably computer games, such as Championship Manager (now Football Manager). However, I have always been someone who just loved spotting emerging talent. In the early 1990s when I was really getting into football there was nowhere near the availability of information, you had to buy World Soccer magazine to see results and scorers from European games. When you couldn't see players play you judged them entirely on numbers. I cannot overstate how exciting international tournaments were too, this was the only time when you got to see players you had heard about, the likes of Jurgen Klinsmann, Lothar Matthaus, Maradona, Van Basten and many more were just names and statistics until those glorious summers of football on TV. 

Who/what is the first player/concept you "found"? What caught your eye?

This isn't very groundbreaking but my concept has always been "do your research". There are loads of great players who have made the wrong move early in their careers. If you can identify those players by looking back at the data and performances that earned that move, rather than only looking at current video and data you'll find some unfulfilled potential. An example of a player like that was Patrick Vieria who captained Cannes as a teenager and got a big move to Milan. I watched one of his two appearances for Milan and became convinced he'd be good. 

Who/what is the player/concept you "missed" on? What did you learn from it?

A few years ago there was an England youth tournament when Harry Kane was leading the attack. I'd not seen him before, he missed chance after chance, from memory Barkley was playing as a 10 and created at least 4 great opportunities for him. He never looked like scoring, the general consensus after the game was he'd be lucky to play League One football. I also watched Hallam Hope a lot at Everton and for England in various youth tournaments, he played like Alan Shearer at youth level. He would score headers, volleys, long-distance goals and looked every bit a star. Yet he is now in League Two. 

The big lesson is that player development isn't linear. Some peak at 16, others don't get going until 22. 

If you could start over what skill would you build on first?

I hadn't really intended to start in the first place, I never considered football as a realistic career option. The advice I always give everyone is blog and tweet a lot. Build a body of work that people can look at. Every client we have at MRKT Insights has come about through reading our blogs and tweets.

Do you see player development as more of an art or a science?

I don't think it is an either/or issue. I think if clubs gather together good people, who have a common vision of how the game should be played, recruit players who fit that style, and coaches who understand how to train players to play in that style then players will develop. I also think there are some players who are just naturally brilliant. Wayne Rooney was going to be a star regardless of the system. I think Trent Alexander-Arnold is brilliant too but if he had come through under a different manager, in a different team, he'd not be playing the role he is now and would be nowhere near as effective.

What is your favorite sports moment? Why?

The Federer vs Nadal finals at Wimbledon were just about as good as sport gets. Epic matches, unbelievable levels of skill, absolute sportsmanship at the end. 

What coach/player/team inspires you? Why?

Ralf Rangnick and the entire Red Bull "franchise". I know as a football fan I am supposed to despise corporate takeovers of clubs but this has been the case since the 1890s when Liverpool FC was formed as a commercial entity to fill Everton's old stadium. Now almost every club is owned by dodgy billionaires or investment funds. So if you are going to be owned by some soulless corporate entity then you may as well be run brilliantly. Rangnick was given the task of building up a group of clubs that played exciting, attacking football, generated their own revenue through player sales and won things. He has done this. It is everything I want from MRKT Insights in the future.

What advice would you give to someone wanting to get into scouting/analytics?

Write, write, write. If you don't write you won't get noticed. Oh, and be nice on twitter.

What is your favorite app/tool to use (for work or fun)?

We couldn't run our business without the use of Slack.

What other sport/hobby/discipline do you feel improves your work as an analyst/scout? Why?

Just listening to people who think things through, it doesn't really matter what it is related to. I'd also recommend listening to really great communicators, again the field or subject isn't really important, but people who can put across incredibly complicated concepts in a really clear manner are vital for getting buy-in to what you are doing.

11 Questions with Ryo Nakagawara (Extended Version)


The pursuit of wisdom in any walk of life quickly reveals that what you think you know is not nearly enough to get you to where you want to go. As I'm starting out in my football scouting journey I challenged myself to reach out to those already working in various roles in football to answer a short list of questions. My goal wasn't to get answers but relevant perspectives on the game within the game.

Here is Ryo Nakagawara

What attracted you to scouting/analytics? What’s more intriguing now names or numbers?

It began more as a way for me to improve my programming skills. Nowadays it's more about having fun and learning about different players/tactics from a different point of view than what I was used to for most of my life. To learn any (programming) language you need a lot of practice but a lot of the examples and tutorials in the learning material I was using just wasn't motivating enough for me. So, I decided to just try web-scraping, cleaning, and visualizing soccer data that I could find anywhere and that's how it all began for me.

Sometimes the numbers/data show something simply watching a game can't and other times it's the complete opposite so it's never about "names or numbers" but doing due diligence on both. There's still a lot more data people can do to translate to players/coaches/general public about how impactful they can be (especially with the backlash from certain sections of the media and general public against football analytics). The more people on both sides of the spectrum interact with each other the better all of our understanding of football will be. Maybe in the near future we'll have more hybrid people who are brilliant at both the pitch-side aspect (coaching/scouting/training) and the analytics side of things!



Who/what is the first player/concept you "found"? What caught your eye?

I'm limited in what I can find with my current skills and set-up (not a lot of easy and legally web-scrapable websites for the lower tier leagues for example) so finding somebody "new" isn't something I've done. However, even for the top leagues there is occasionally a player or two that's gone under the radar or performing contrary to expectations that show up on some of the graphs that I've shared online. It's been interesting to then keep tabs on them through the season both stats-wise and watching their games more carefully!


If you could start over what skill would you build on first?

Probably writing about soccer. Recently I've been taking notes on Liverpool's games and just posting a rough post-match summary alongside my xG match visualizations. The key thing here is that I'm trying to fuse both my football stat graphs with my own tactical insights of how the players/teams played - what they did well, what they didn't do well, etc. Games usually finish 3-5AM for me so it's hard being coherent but at the same time, I have a day job, so I can't dedicate extra time to watch a game repeatedly and do a more detailed write-up. Still, writing these notes and doing a summary in a time crunch (I force myself to write something or I won't allow myself to go to bed) has been very helpful and it's something I want to keep doing in the future. Writing concisely about the numbers, tactics, and how they fit the way the game played out is something I'm slowly learning more about as I keep finding great new resources/people on Twitter and the web (Spielverlagerung, ZonalMarking, StatsBomb, Opta, BetweenThePosts, etc.).  


What coach/player/team inspires you? Why?

Managers: Klopp. The way he can infect not just a team but even entire organizations is quite extraordinary. For BVB and Liverpool you can clearly see the great working environment/culture he creates.

Players: Oliver Kahn at the 2002 World Cup. Stevie G (Istanbul, 2006 FA Cup Final, that one game vs. Napoli where he came on at halftime when we were a goal down and he scored a hattrick to win the game, etc.). Shunsuke Nakamura and Hidetoshi Nakata for really paving the way for Japanese players in Europe. Their success really inspired a lot of kids and we've got players heading over to Europe from a much younger age these days.



What advice would you give to someone wanting to get into scouting/analytics?

I can only speak for the analytics side of things so learning a programming language. Creating good viz and analytical reports takes time but with programming you can semi-automate if not fully automate a lot of the repetitive busy work. I've said this repeatedly but this is still a hobby for me and it can't take too much of my time so in recent times I've been developing tools (workflows, RMarkdown reports, Shiny apps, R packages) to automate the data gathering and cleaning process and it saves SO much time. It's also about reproducibility which is a big thing in science in general where you want other people to be able to replicate your work. Having an analysis that is reliable, well documented (your methods and your data), and can be found to produce the same results over and over again gives you a lot more credibility as an analyst. Programming languages as well as version control tools (git) can help with a lot with that. I am a huge proponent of R but of course Python is a good language too that is used by many analysts.

What is your favorite app/tool to use (for work or fun)?

R programming language and the tidyverse (mainly {dplyr} and {ggplot2} libraries). I proudly proclaim myself to be nothing but a "ggplot2 merchant". I also really like creating my own R packages so I'm not copy-pasting the same bits of code to run analyses for different players/teams/situations. Like I said before having things organized and set in a certain workflow can really save you time and let you focus more on analyzing football than worrying about code. Recently I've been thinking about using RMarkdown to create player/team report templates as well.


What other sport/hobby/discipline do you feel improves your work as an analyst/scout? Why?

My current job as a analyst at an international development NGO helps with my R skills and my analytical skills. My hobby in footy analytics helps me learn new things I can use at work and vice-versa so it is a very harmonious symbiotic relationship. Focusing more on statistics and modeling are my future aims and I already have great resources for being a part of the #rstats and footy analytics community online. I was also a student in Psychology and Economics so doing a lot of analysis in those disciplines has given me some lots to think about in terms of how I can apply it to football.

On a different note I've talked a bit previously about my very multi-cultural upbringing, whenever I had to move to a new country playing football was usually the best new way I could make friends. Even so I had to adapt quite a bit to different football styles and cultures and that experience really fuels my interest in the adaptability of footballers who move across countries and different footballing environments. The "smart" teams take these issues into account but it can be a very complicated thing to analyze as people are very different and it may require a lot of digging that you may not have the resources (time and/or money) to spend. With how much more international the game has gotten it's quite clear that most clubs now have specific support staff for these kind of things which is interesting to see.

Monday, January 27, 2020

11 Questions with @VillaAnalytics

The pursuit of wisdom in any walk of life quickly reveals that what you think you know is not nearly enough to get you to where you want to go. As I'm starting out in my football scouting journey I challenged myself to reach out to those already working in various roles in football to answer a short list of questions. My goal wasn't to get answers but relevant perspectives on the game within the game.

Here is Villa Analytics:

How did your first opportunity in football come about?

In terms of my first professional work it came about through my twitter account, where I started posting some graphics I was making. Someone saw my account and was looking for an analyst, he liked my work and that all went from there.

What attracted you to scouting/analytics? What’s more intriguing now names or numbers?

I’ve always been a huge fan of football, and academically a mathematician. When I was much much younger I always liked the numbers in football, even if all I could find then was the goals and assists, and the attendances I’d try and remember from games. When I started to explore the more detailed statistics I very quickly got heavily invested.

Who/what is the first player/concept you "found"? What caught your eye?

In terms of scouting my first report was on Alejandro Pozuelo, who I really enjoyed watching. My first proper bit of data was a comparison of Aston Villa’s striker targets (Wesley, Maupay, and Abraham) in the summer for my twitter. 

Who/what is the player/concept you "missed" on? What did you learn from it?

It’s a concept here really, and it might surprise you. For a long time I was very skeptical of expected goals. It took some serious convincing until I was happy with the value of the metric (although I still believe NSxG and PSxG give xG far more meaning). Now it’s obviously something I use daily.

If you could start over what skill would you build on first?

Absolutely my programming. More recently I’ve started to get into R, but I wish I’d listened and got started 12 months ago. The progress is already clear to see but it’s so incredibly helpful!

Do you see player development as more of an art or a science? Is development on the club or the player? Why?

Development is an art for sure, recruitment has more of a scientific side, but in terms of player development there is no set method, and every player is unique. It’s up to the club to provide the correct environment, but after that it’s all down to the player and what they’re made of.

What is your favorite sports moment? Why?

My favourite moment? It’s probably Ezri Konsa’s recent goal against Watford. While there may be some recent bias, and it may be shocking given how many moments Villa have had, but Konsa’s goal came while I’d been struggling mentally for a bit, and it totally transformed my mood. No goal has ever made that much of a positive difference on me mentally, so I’d say it’s my favourite moment.

What coach/player/team inspires you? Why?

If I had to pick one person that would be very tough. Julian Nagelsmann changed my views on the game, and I’m also a massive fan of Chris Wilder. As directors go I love Leeds’ Victor Orta, Villa’s Purslow, and Brentford’s pairing of Phil Giles and Rasmus Ankersen. Rasmus in particular is someone I follow and aim to become a new (and improved!) version of.

What advice would you give to someone wanting to get into media/analytics?

Advice to get into analytics is tough, there’s no set path. The one thing I can stress for football in general is the power of networking. If I hadn’t learned the importance of this early on and made the connections I did then I wouldn’t be anywhere right now. For a more data based answer, coding is your best friend. Seriously.

What is your favorite app/tool to use (for work or fun)?

Recently I’ve been abusing the R+Photoshop combination and it’s absolutely mega, I’m surprising myself with what I’m producing these days! I’m a big fan of Smarterscout’s online tool which is available for free as well, it’s simple yet interesting, particularly for finding similar players.

What other sport/hobby/discipline do you feel improves your work as an analyst? Why?

I wouldn’t say much has a direct impact on my ability as an analyst other than what I do to be the best analyst I can be. If I had to choose anything I’d say it’s my academic knowledge of mathematics which makes it far easier to understand concepts for use within football, but even then the methods aren’t massively advanced. 

11 Questions with @BiscuitAnalytic

The pursuit of wisdom in any walk of life quickly reveals that what you think you know is not nearly enough to get you to where you want to go. As I'm starting out in my football scouting journey I challenged myself to reach out to those already working in various roles in football to answer a short list of questions. My goal wasn't to get answers but relevant perspectives on the game within the game.

Here is @BiscuitAnalytic

How did your first opportunity in football come about?

My first opportunity in football is still yet to fully appear, just small pieces in the background so far - however I set up my account around Feb 2019 inspired after seeing the rise in accounts specific to teams looking at stats and analytics. From there it was a pretty short step into looking into Reading FC analysis.

What attracted you to scouting/analytics? What's more intriguing now names or numbers?

To me - it's always been a numbers hobby firstly. I enjoy working with data and trying to understand what it is actually showing. The names come as a secondary part to me still - however the blend of the two is important obviously if you are to use numbers and names within scouting certainly as I'm sure everyone will tell you.

Who/what is the first player/concept you "found"? What caught your eye?

The first player I "found" wasn't particularly surprising, being a Reading FC player, however I was always a big fan of Anssi Jakkolla, and always managed to use his data whilst he was at Reading to try and prove that he was indeed a Championship level goalkeeper. Despite being released, he has earned a first team spot at Bristol Rovers and has excelled there from what I can see.

Who/what is the player/concept you "missed" on? What did you learn from it?

Not to say I have missed nobody, but I'm not sure. I'm sure there is plenty of people I've missed but one player doesn't spring to mind yet. However the one thing I have learnt from "missing" players is to ensure huge detail. Glossing over what you are looking at does not give you the context of what you are looking at.

If you could start over what skill would you build on first?

100% would build my skills up in Python or R. I can't use either and know it holds me back currently, my workaround is using Tableau, which does help me get by but certainly is limiting compared to either of those!

Do you see player development as more of an art or a science? Is 
development on the club or the player? Why?

I think development generally falls onto a club, however the player must take responsibility for their personal development outside of the field. It is an art to teach a player techniques or concepts - but teaching them the mental side of the game or the physical side? That is more of a science. So it's a nice blend of both, depending on from which viewpoint you look at.

What is your favorite sports moment? Why?

Outside of my own team - this is a tough one. I think the winning runs scored at the world cup by England in 2019 are a great moment. However I usually fall back to the goal that Troy Deeney scored against Leicester in the Playoff Semi final to take them to Wembley. The goal had it all in the space of 60 seconds, despair, agony, relief, excitement, and then unbridled joy. It's the reason we follow football.

What coach/player/team inspires you? Why?

For me - one player who really inspires me would be Joe Thompson at Rochdale - although he has retired now - to have, and beat cancer and come back to play professional football again was particularly inspiring. I also massively enjoy the story of staff members who have been at clubs a long time and then managed to make a success of themselves. Nigel Adkins and Brian McDermott (Both ex Reading!) are great examples of this.

What advice would you give to someone wanting to get into media/analytics?

Practice. Practice as much as you can do. Then network - and network more. It's a tough gig to get into, and you have to work hard, get lucky or be incredibly talented to break through the glass door into sports.

What is your favorite app/tool to use (for work or fun)?

For me, (And for most "fanalysts") I imagine the answer would be Wyscout - however shoddy the data is sometimes, the extent as to which it's freely available for countless leagues and players is what is handy. However, coding your own games shows you the tough work that must go into it!

What other sport/hobby/discipline do you feel improves your work as an analyst? Why?

One sport that I followed before trying to start doing analysis was NFL. The stats and playbook aspect of the sport make them ideal for someone who is looking to understand concepts of plays.

11 Quick Questions with Xander Wilkinson

  Xander Wilkinson  - SC Heerenveen Scout What was your biggest fear when you decided to become a scout? The only slight fear that I had was...